Communication goals facilitate the effective and efficient flow of information within an organization. Thus, there is need for organizations to clearly define the kind of information to be broadcasted. Also, there is need to clearly define the expected results from any communication. This ensures that information is delivered to the right people using the most convenient channels. In almost all working places, communication is on routine basis and is part and parcel of the daily operations of an organization. Due to the routine nature of the communication, the whole essence of communication is often forgotten but this is being addressed by educating employees about the communication goals and their objectives (Mulholland, 2001). The goals require that one has an understanding of the message to be broadcasted. Also, the sender should in initially determine how the information will get to the intended receiver.
First, any information should inform the recipient or announce about availability of new products or services in the market. For instance, it is through communication that a report about a customer satisfaction survey from the research department is delivered to the marketing manager. Such a report should include statistics or information which will highlight on the strengths and the weaknesses of an organization in service delivery (Witherspoon, Wohlert, 1996). Any recommendations in the report are meant to assist in the decision making process but any course of action is initiated by the recipient of such information.
Communication also serves as a request for a specific action from the receiver. For instance, electronic messaging from a higher management level may be used to recommend for a disciplinary action against an employee who goes against the ethics.
Communication is also meant to persuade a receiver to change his or her stand concerning a particular subject. It is also used by organizations to build relationship and encourage teamwork though this goal is often ignored. Such form of communication has the sole objective of ensuring that the bond between the sender and the receiver is strengthened.
Communication is also meant to influence people and ensure that recipients act in accordance to the wish of the organization. This ensures that an organization can achieve its objectives. For instance, a private firm may decide to increase its capital base by issuing an initial public offer. Such an organization will have to advertise about the IPO with the sole intention of influencing potential shareholders. However, different individuals are influenced differently by any form of communication. For instance, an annual report tabled in an AGM will be perceived differently by the staff of an organization (Green, Knippen, 1998). An accountant may pay attention on the financial statement while the sales executive will concentrated on the marketing charts.
Education is also an important communication goal. Information to be broadcasted can be structured in a manner that it will facilitate learning. For instance, media can be used to educate the public about drugs and substance abuse.
Communication has the objective of offering support in the decision making process in an organization. Such information provides with an understanding of the available options and guides the end user in choosing the best alternative.
Finally, communication is also meant to motivate the audience. For instance, an advertisement over the media about the improved quality of service from a internet service provider will motivate the public to seek much information about it which will be incorporated in the decision making process.
First, any information should inform the recipient or announce about availability of new products or services in the market. For instance, it is through communication that a report about a customer satisfaction survey from the research department is delivered to the marketing manager. Such a report should include statistics or information which will highlight on the strengths and the weaknesses of an organization in service delivery (Witherspoon, Wohlert, 1996). Any recommendations in the report are meant to assist in the decision making process but any course of action is initiated by the recipient of such information.
Communication also serves as a request for a specific action from the receiver. For instance, electronic messaging from a higher management level may be used to recommend for a disciplinary action against an employee who goes against the ethics.
Communication is also meant to persuade a receiver to change his or her stand concerning a particular subject. It is also used by organizations to build relationship and encourage teamwork though this goal is often ignored. Such form of communication has the sole objective of ensuring that the bond between the sender and the receiver is strengthened.
Communication is also meant to influence people and ensure that recipients act in accordance to the wish of the organization. This ensures that an organization can achieve its objectives. For instance, a private firm may decide to increase its capital base by issuing an initial public offer. Such an organization will have to advertise about the IPO with the sole intention of influencing potential shareholders. However, different individuals are influenced differently by any form of communication. For instance, an annual report tabled in an AGM will be perceived differently by the staff of an organization (Green, Knippen, 1998). An accountant may pay attention on the financial statement while the sales executive will concentrated on the marketing charts.
Education is also an important communication goal. Information to be broadcasted can be structured in a manner that it will facilitate learning. For instance, media can be used to educate the public about drugs and substance abuse.
Communication has the objective of offering support in the decision making process in an organization. Such information provides with an understanding of the available options and guides the end user in choosing the best alternative.
Finally, communication is also meant to motivate the audience. For instance, an advertisement over the media about the improved quality of service from a internet service provider will motivate the public to seek much information about it which will be incorporated in the decision making process.
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