Organizational communication process is an integral component of the growth of any organization since it provides the means for employees and superiors to exchange ideas, comments, suggestions and just about any other type of message relevant to the goals of the group. Thus, it is easy to see why internal communication is the most important aspect of the organizational communication process. Internal communication has several components, including but not limited to management reporting, office training and group work sessions. Any insurance agency will benefit most from these components if adequately and properly applied in the organizational setting. State Farm Insurance Agency is one of the many insurance agencies across America that makes use of the internal communication aspect of the organizational communication process. A general analysis and assessment of its performance in terms of internal communication reveals how and why the company has been and continues to remain a formidable organization in the insurance industry.
State Farm recognizes the need to be responsive to the needs of their clients as well as future clients. To meet this need, State Farm has instituted its Good Neighbor policy. It is a policy that essentially means providing services just like the way a good neighbor would easily lend a helping hand. Apparently, one of the difficulties in sustaining this policy is to ensure that the employees have the proper know-how in handling a growing number of claims on a daily basis. In response to this significant task, State Farm inevitably has to create in-house training programs for its employees. These programs are specifically designed to enhance not only the ways in which employees handle client inquiries and requests but also the ways in which employees communicate these inquiries and requests to the appropriate departments in the organization. The 64 million policies that State Farm handles at present necessarily demands for efficient internal communication.
State Farms management reporting scheme allows the organization especially its managers to combine, summarize and reinterpret the information gathered from various sources such as email communications, letter correspondences, and personal interviews from both clients and employees. The information gathered by State Farm is delicate enough to warrant the most effective and reliable security measures to protect such information. Apart from the mechanical aspects of information security, the human side to it is also an imperative. That is, staff members handling the delicate information from reports should be properly trained. State Farm trains its employees according to its Code of Conduct, armed by the credo that honesty is not the best policyit is the only policy. Thus, State Farm employees are trained to honestly inform superiors and fellow employees about the data that they receive as far as their organizational duties are involved.
In the long run, State Farm should maintainif not further developits training methods for its staff across America. Its organizational communication style fits the needs of an insurance agency that handles a multitude of clients, their sensitive information and the services that they expect from their payments. It is enough to say, however, that the many years that State Farm has been a major force in the insurance industry are proofs to the evolving training policies and methods of the organization.
State Farm recognizes the need to be responsive to the needs of their clients as well as future clients. To meet this need, State Farm has instituted its Good Neighbor policy. It is a policy that essentially means providing services just like the way a good neighbor would easily lend a helping hand. Apparently, one of the difficulties in sustaining this policy is to ensure that the employees have the proper know-how in handling a growing number of claims on a daily basis. In response to this significant task, State Farm inevitably has to create in-house training programs for its employees. These programs are specifically designed to enhance not only the ways in which employees handle client inquiries and requests but also the ways in which employees communicate these inquiries and requests to the appropriate departments in the organization. The 64 million policies that State Farm handles at present necessarily demands for efficient internal communication.
State Farms management reporting scheme allows the organization especially its managers to combine, summarize and reinterpret the information gathered from various sources such as email communications, letter correspondences, and personal interviews from both clients and employees. The information gathered by State Farm is delicate enough to warrant the most effective and reliable security measures to protect such information. Apart from the mechanical aspects of information security, the human side to it is also an imperative. That is, staff members handling the delicate information from reports should be properly trained. State Farm trains its employees according to its Code of Conduct, armed by the credo that honesty is not the best policyit is the only policy. Thus, State Farm employees are trained to honestly inform superiors and fellow employees about the data that they receive as far as their organizational duties are involved.
In the long run, State Farm should maintainif not further developits training methods for its staff across America. Its organizational communication style fits the needs of an insurance agency that handles a multitude of clients, their sensitive information and the services that they expect from their payments. It is enough to say, however, that the many years that State Farm has been a major force in the insurance industry are proofs to the evolving training policies and methods of the organization.
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